There are two main types of Product Placement, one focused on marketing and the other on retail sales, which is where Distroly comes in. Below, we've highlighted them more in depth to provide clarity on what we do.
Product Placement (marketing), in its most common understanding, refers to the practice of strategically integrating branded products or services into media content, such as movies, television shows, music videos, or video games. The primary goal here is typically brand exposure, awareness, and association; it aims to subtly influence perception by having the product seen being used or featured within a narrative or desirable context. It's about creating visibility and building brand image within entertainment rather than facilitating an immediate transaction.
RETAIL Product Placement (sales), on the other hand, is a more specific term focused entirely on the process of securing physical or digital space for a product within a retail sales environment. This involves getting a product onto the shelves of brick-and-mortar stores (like supermarkets, department stores, or specialty shops) or listed prominently on online marketplaces and e-commerce platforms. The objective is direct sales – making the product visible, accessible, and available precisely where consumers are actively looking to make purchases. It involves negotiations with retail buyers, understanding category management, logistics, pricing strategies, and optimizing visibility at the point of sale.
In essence, while both strategies involve placing a product somewhere for visibility, the context and immediate goals differ significantly. General product placement uses media as the vehicle for brand awareness and influence, often targeting viewers who aren't necessarily shopping at that moment. Retail product placement uses the actual sales channel (physical or digital stores) as the vehicle to drive immediate purchase consideration and sales velocity among active shoppers.
